That’s the purpose of an LLM Visibility Tracker: it measures brand mentions, citations, and source-level positioning across different language models. Instead of keyword rankings, it shows whether your content influences AI answers and how frequently a model chooses your domain as a reference.

A good tracker should show:

• how often your brand appears across prompts,
• which pages are cited as sources,
• which competitors dominate for your target topics,
• how visibility changes over time.
  

Below is an updated overview of today’s leading solutions.

1. Sitechecker

Sitechecker takes a data-focused approach to monitoring presence inside LLM responses. Its strength lies in detailed analytics and a workflow that fits naturally into the broader SEO toolkit.

For each keyword you track, Sitechecker generates several prompt versions that mirror natural user questions. The system runs these prompts repeatedly and captures every instance where a brand or domain is mentioned. You can see visibility percentages, citation frequency, average source order, and how competitors compare across the same prompts.

You can also open individual AI responses to see which pages the model pulls from and how those citations shape the final output.

Brand variation tracking is a notable advantage. If your name can appear with spaces, punctuation, or spelling variations, Sitechecker recognizes and counts all forms, preventing visibility gaps.

Pros

• Realistic prompt variations with detailed visibility metrics
• Clear citation insights with direct access to AI responses
• Competitor comparison on unified charts
• Brand variation detection for more accurate tracking
• Integrated SEO environment (Rank Tracker, GSC, Audit)
• Alerts for important visibility changes
  

Cons

• Multi-LLM coverage still limited to ChatGPT and Gemini (more in development)
• No export API yet for raw LLM results
  

Sitechecker offers the most practical and complete analytics for monitoring how LLMs reference your brand. Its depth, clarity, and tight integration with SEO tools make it the strongest option available today. Wider model support is on the way, which makes it even more attractive.

2. LLMrefs

LLMrefs focuses on gathering citation and mention data from several leading LLMs. It’s designed for teams that want broad model coverage with straightforward reporting.

The tool captures how often a domain appears in answers from ChatGPT, Claude, Gemini, and Perplexity. It provides weekly summaries and simple citation logs. LLMrefs doesn’t aim to provide SEO insights or visual dashboards; instead, it delivers raw data for visibility monitoring.

Pros

• Supports four major LLMs
• Offers API access for data extraction
• Simple weekly visibility updates
  

Cons

• Limited analytics beyond basic counts
• No SEO integrations or deeper analysis
• Minimal visualization options
  

LLMrefs is a good fit for users who need basic multi-model tracking without additional SEO functionality. It supplies essential data but stops short of deeper insights.

3. RankLens

RankLens is part of SEO Vendor’s AI suite and specializes in tracking brand visibility inside ChatGPT. It relies on large-scale sampling to capture variations in how ChatGPT answers a single prompt.

Its MGPT engine runs hundreds of prompt iterations and logs how often a brand or domain is cited. This helps identify patterns in ChatGPT’s output and gives an idea of how consistently your site appears.

Pros

• Large-scale sampling for more reliable visibility signals
• Detects citations and domains referenced in ChatGPT replies
• Useful for research and testing AI behavior
  

Cons

• Works only with ChatGPT
• No long-term visibility charts
• No API or collaboration tools
  

RankLens is valuable for studying ChatGPT’s citation tendencies but lacks broader model support and long-term tracking features. It’s better suited for exploratory analysis than ongoing monitoring.

4. SE Ranking 

SE Ranking added its AI visibility module to complement the platform’s SEO features. It focuses on showing how often a domain appears in ChatGPT answers for selected keywords.

The module tracks visibility trends, generates weekly reports, and provides historical charts based on your subscription plan. It’s built to enhance the existing SEO workflow rather than replace specialized tracking tools.

Pros

• Seamless integration into SE Ranking
• Provides visibility trends over time
• Easy setup for current users
  

Cons

• Measures only ChatGPT visibility
• AI functionality requires an add-on
• No raw response export or public API
  

SE Ranking’s solution is practical for users already relying on the platform. It offers basic AI visibility insights but doesn’t reach the level of specialized tools.

5. Nightwatch

Nightwatch recently introduced an LLM visibility module for higher-tier plans. The feature is still in beta but adds a layer of AI monitoring to the existing SEO toolkit.

The tracker monitors how often a brand appears in ChatGPT and Claude answers. It provides simple visibility charts and competitor comparisons, though the analytics remain limited.

Pros

• Integrated into Nightwatch’s SEO dashboard
• Supports ChatGPT and Claude
• Includes daily keyword tracking
  

Cons

• AI module still under development
• No detailed citation breakdown
• No export or API access
  

Nightwatch’s LLM feature is an early-stage addition rather than a fully developed solution. It’s useful for quick checks but lacks deeper insights.

Final Verdict

As AI systems become a primary discovery channel, LLM visibility tracking is now a core part of modern SEO strategy. Sitechecker delivers the strongest combination of accuracy, detail, and competitive insight, making it the best overall option. It stands out for prompt-level analytics, citation tracking, and its integration with broader SEO tools.

Other platforms offer varying levels of visibility tracking, but each lacks the depth or structure needed for full-scale analysis.

The post The Best LLM Visibility Trackers in 2026 appeared first on IGold-Applocks.

Below is a clear breakdown of the most important trends shaping web design in 2026 and how brands should respond.

1. Hyper-Personalized Interfaces

AI-driven interfaces are no longer futuristic – they’re becoming the default. Websites in 2026 actively adapt to user behavior:

• Layout blocks rearrange depending on what the visitor interacts with.
• Product pages highlight recommended content instantly.
• CTAs adapt to user intent (first-time visitor, returning customer, high-intent lead, etc.).

This shift isn’t about gimmicks. It’s about reducing friction. The less a user needs to search for what they want, the higher the conversions.

Why it matters:
Personalization has moved from “nice to have” to “core expectation,” especially in SaaS, e-commerce, and media platforms.

2. Ultra-Minimalistic Layouts With Strong Visual Hierarchy

Minimalism isn’t new, but in 2026 it becomes stripped down even further. Designers are removing anything that distracts from the main message:

• Fewer colors
• Fewer decorative elements
• Fewer competing CTAs
  

But minimalism doesn’t mean boring. Strong hierarchy – large headlines, bold typography, and clear contrast – creates a clean user path from entry point to action.

The purpose: clarity. Users scroll faster, scan faster, and bounce faster. If design doesn’t communicate instantly, it loses them.

3. Micro-Interactions That Support, Not Distract

Micro-interactions used to be flashy add-ons. In 2026 they become subtle, functional cues:

• Buttons reacting with micro-vibrations or soft pulses
• Hover effects that reveal context instead of decorative animation
• Scroll-triggered transitions that direct user attention
  

Users no longer tolerate heavy, slow animations. They want movement that has a purpose – guiding, confirming, or clarifying.

Key takeaway: motion becomes a communication tool, not entertainment.

4. Generative Design Elements

Generative visuals – AI-built backgrounds, patterns, icons, or illustrations – are appearing across modern websites. Designers use AI not to replace creativity, but to produce endless variations quickly.

Where it works best:

• Dynamic hero backgrounds
• Custom textures or patterns
• Adaptive illustrations based on theme or season
  

This trend allows brands to keep their visual identity fresh without constantly reinventing the wheel.

5. Voice-Friendly Interface Structures

With voice assistants built into browsers and operating systems, websites must be structured so users can navigate hands-free.

This includes:

• Clear semantic markup
• Logical reading order
• Voice-optimized menu triggers
• Shorter command-friendly headings
  

Even if most users browse visually, voice-enabled navigation is becoming a standard accessibility and usability feature.

6. Stronger Accessibility Standards

Accessibility is no longer treated as an optional compliance checkbox. In 2026, companies face real consequences – legal and reputational – if their digital experience isn’t inclusive.

Website trends reflect that shift:

• Higher color contrast
• Larger, adaptive typography
• Keyboard-first navigation
• Accessible form validation with meaningful error messages
  

This trend has a simple foundation: a website that works for everyone outperforms a website that excludes part of its audience.

7. Modular, Component-Driven Design Systems

Design teams are moving toward rigid, scalable systems built on interchangeable components. This makes websites:

• Faster to build
• Easier to maintain
• Consistent across pages
• More stable for long-term growth
  

Think of it as LEGO for web design: every block fits, everything stays cohesive, and updates can be rolled out instantly.

With companies redesigning more frequently, modularity has become a necessity—not a preference.

8. Dark Mode as a Standard, Not an Alternative

Dark mode is now expected. Users don’t want a single version – they want both, with seamless switching. Modern sites include:

• Auto-switching based on OS settings
• Custom-optimized color palettes (not inverted designs)
• Dark-mode-specific shadows, gradients, and motion cues
  

Good dark mode improves readability instead of just “looking cool.”

9. Fluid, Edge-to-Edge Layouts

Screen sizes are everywhere – from ultra-wide monitors to foldable devices. Websites in 2026 stretch dynamically without breaking layout structure.

Common elements:

• Full-width sections that adapt smoothly
• Responsive typography with fluid scaling
• Content blocks that rearrange intelligently
  

Static breakpoints aren’t enough anymore. Designs must behave like liquid.

10. Authentic Visuals Over Stock Imagery

Users detect generic stock photos instantly. That kills trust. New design trends focus on:

• Real photography
• Behind-the-scenes visuals
• Brand-specific illustrations
• Photos shot in consistent style
  

Authenticity outperforms polished perfection because users crave transparency.

Final Thoughts

Web design in 2026 is defined by clarity, speed, personalization, accessibility, and authenticity. The industry is stripping away unnecessary complexity and focusing on helping users achieve goals faster with interfaces that feel intuitive and adaptive.

Brands that embrace these shifts will create digital experiences that feel modern, credible, and effortless. The ones that don’t will look outdated before the year even starts.

The post Web Design Trends 2026: What Will Shape the Next Digital Experience appeared first on IGold-Applocks.

Automation—the initial promise of TMS—was revolutionary. It replaced tedious manual work, minimized errors, and cut operational costs. But as companies mastered the basics, it became clear that automation alone was no longer enough. Supply chains have grown more complex, customer expectations have soared, and external pressures—from regulatory compliance to sustainability goals—have intensified. 

So, what comes after automation? The answer lies in next-generation TMS platforms that combine automation, intelligence, integration, and predictive capabilities. These are systems designed not just to execute tasks but to anticipate, adapt, and optimize every element of a transportation network. 

The Early Days of TMS: Automation as the Foundation 

In the early 2000s, TMS solutions primarily focused on automating repetitive tasks. Companies used them to: 

• Generate shipping documents automatically. 
• Select carriers based on cost and availability. 
• Schedule shipments and generate reports. 
• Track basic shipment status and provide alerts. 

Automation brought immediate benefits. For example, a mid-sized 3PL company could reduce the time spent manually preparing bills of lading by up to 70%. Errors caused by manual data entry dropped dramatically, and customer service teams could provide faster updates to clients. 

However, early automation had limits. It was largely reactive, meaning the system responded to events rather than anticipating them. Visibility was limited to a single shipment or carrier. Data often resided in silos, making it difficult to understand broader patterns or optimize across multiple touchpoints. 

The Shift to Integrated and Intelligent Systems 

As TMS matured, the industry started expecting more than automation. Businesses needed: 

• Real-time visibility across all carriers and warehouses. 
• Integration with ERP, WMS, and third-party systems. 
• Predictive capabilities to forecast delays or optimize routing. 
• Analytics to drive strategic decision-making, not just operational efficiency. 

This shift led to intelligent TMS platforms—systems that combine automation with analytics, AI, and connectivity. Now, rather than simply executing a shipment order, these systems could suggest the best routes, consolidate loads, anticipate delays, and even optimize for cost, time, or sustainability. 

What Comes After Automation: Features of Next-Gen TMS 

Transportation software development services are now focused on creating systems that go beyond automation. These platforms integrate intelligence, connectivity, and predictive insights to provide end-to-end supply chain control. Here are the core features defining post-automation TMS: 

• Predictive Analytics and AI: Modern TMS platforms use machine learning to forecast demand, predict delays, and recommend optimal routing. AI models consider variables like traffic patterns, weather events, historical transit times, and even port congestion to suggest proactive adjustments. 
• End-to-End Visibility: Unified dashboards consolidate information across carriers, warehouses, and third-party logistics providers, enabling supply chain managers to track shipments in real time. Notifications, alerts, and exception management are built into the system, allowing faster responses. 
• Seamless Integration: Next-gen TMS platforms rely on APIs and modern data exchange protocols to connect with ERP, WMS, IoT sensors, and even customer portals. This ensures that data flows smoothly across all nodes of the supply chain. 
• Collaboration Tools: Stakeholders—including drivers, warehouse teams, carriers, and customers—can interact in real time, resolving issues before they escalate. Collaboration modules reduce delays caused by miscommunication and increase operational efficiency. 
• Automation Plus Decision Support: The system automates routine tasks but also provides actionable recommendations, such as adjusting carrier selection based on performance data or predicting the optimal shipment consolidation strategy. 
• Scalability and Cloud-Native Architecture: As businesses expand geographically or add new transportation modes, the TMS must scale without costly redevelopment. Cloud-native systems offer flexibility, faster deployment, and lower maintenance overhead. 
• Sustainability Insights: With growing emphasis on ESG goals, modern TMS platforms include carbon footprint tracking, green routing options, and reporting features to help companies minimize environmental impact while optimizing logistics. 

Building a Post-Automation TMS 

Developing a modern TMS involves a combination of strategy, architecture, and advanced software engineering. Here’s a concise roadmap: 

1. Define Core Processes: Map your end-to-end transportation operations, including carriers, warehouses, shipment types, and workflows. 
2. Select Scalable Architecture: Use cloud-native, modular systems that can grow with your business. Microservices and containerized applications improve flexibility. 
3. Integrate Data Sources: Connect TMS with ERP, WMS, IoT devices, and third-party logistics partners. Unified data is key for predictive analytics and intelligent recommendations. 
4. Implement AI & Analytics: Build or integrate AI models that can forecast delays, optimize routes, and detect anomalies in real time. 
5. Prioritize User Experience: Dashboards, mobile apps, and driver interfaces ensure adoption and effective use across teams. 
6. Incorporate Compliance & Sustainability: Regulatory reporting, customs management, and environmental metrics should be built into the system rather than treated as afterthoughts. 

By combining these elements, developers create TMS platforms that do more than automate—they empower businesses to act intelligently, proactively, and sustainably. 

The Business Case for Post-Automation TMS 

Companies that adopt next-generation TMS platforms gain multiple advantages: 

• Operational Efficiency: Fewer errors, faster decisions, and proactive issue resolution reduce operational friction. 
• Cost Optimization: AI-driven load planning, carrier selection, and predictive maintenance minimize both variable and fixed costs. 
• Improved Customer Satisfaction: Real-time tracking, proactive alerts, and predictive ETAs improve reliability and transparency for clients. 
• Scalability & Adaptability: Cloud-based, modular systems can grow with the business, supporting new modes, geographies, or services. 
• Sustainability Goals: Optimized routes, mode choices, and emission tracking align logistics operations with ESG objectives. 

In essence, a post-automation TMS transforms transportation management from a reactive cost center into a strategic enabler for growth and competitive advantage. 

The Road Ahead 

The evolution of transportation management systems shows that automation was just the beginning. Post-automation TMS platforms combine intelligence, predictive analytics, collaboration, and sustainability, enabling companies to navigate the complexities of modern supply chains. 

As technology advances, TMS will increasingly: 

• Use AI-driven orchestration to manage multi-modal supply chains automatically. 
• Offer adaptive decision-making based on real-time data, predictive insights, and external variables like weather, strikes, or geopolitical events. 
• Provide seamless collaboration between shippers, carriers, and customers across digital networks. 
• Integrate sustainability metrics directly into operational and strategic decision-making. 

The companies that embrace these capabilities early will not only optimize operations but also set new benchmarks for transparency, efficiency, and customer trust. In a post-automation world, transportation management systems are not just software—they are strategic intelligence platforms. 

The post The Evolution of Transportation Management Systems: What Comes After Automation  appeared first on IGold-Applocks.

Amid the digital revolution, software developers have become increasingly vital to the job market. The recent pandemic and ensuing lockdowns have intensified our dependence on technology for everyday tasks like online shopping and making reservations, leading to a substantial demand for software engineers who can create tailored software solutions.

Understanding Staff Augmentation

Staff augmentation, a specialized form of outsourcing, enables organizations to enhance their existing team’s capabilities, either permanently or temporarily, by incorporating skilled technology resources. By employing contracted developers or other professionals, your internal team can address any knowledge or skill gaps. It is crucial to evaluate the current team’s competencies and identify any gaps before integrating additional experts.

Assessing In-house Team, Project-Based Outsourcing, and Staff Augmentation

Choosing the initial outsourcing business model is a multifaceted process. This decision entails considering various factors, such as:

Cost implications of software development
Technical expertise and project requirements
Time-to-market speed and project deadlines

Staff Augmentation

Selecting staff augmentation provides improved control over the entire development process and the expanded team. You are accountable for candidate selection, overseeing software development processes, and team management while circumventing administrative and organizational obstacles.

Comparing In-house Team, Project-Based Outsourcing, and Staff Augmentation

Selecting the initial outsourcing business model is a complex process. This decision requires an understanding of various factors, including:

The expense associated with software development.
The technical proficiencies and project necessities.
The speed of time-to-market and project deadlines.

Staff Augmentation

Opting for staff augmentation allows for better control over the entire development process and the extended team. You are responsible for choosing the candidates, directing the software development processes, and leading the team, while also avoiding administrative and organizational challenges.

Project-based Outsourcing

Project-based outsourcing takes care of every aspect of software development, from team organization to process management. There’s no need for internal technical skills or investing time coordinating with a remote development team. However, clients often lack insight into who is working on their project, what the developers are doing, or what decisions are being made during the software development process.

In-house Development Team

Creating an in-house team provides complete control over the project. Typically, an in-house team aligns with your company’s values and is more invested in the project’s success. However, setting up an in-house team demands a substantial investment of time and money. Hiring in-house experts for a single project can pose an unjustifiable risk if the company’s primary focus isn’t technology or software development.

Challenges of Staff Augmentation

Time and Language Differences

Your staff augmentation partner may be located in a different part of the world, which could lead to communication difficulties. Although the language barrier is largely mitigated by the proficiency of most IT professionals in English, time zone differences can still present challenges.

Companies like Orangesoft have developed strategies to address these communication issues, such as strategically placing hubs in Eastern Europe to allow for overlapping office hours, thereby facilitating better communication. This approach has become commonplace among many industry players.

Security Concerns

Staff augmentation involves sharing sensitive information with a third party and integrating them into your internal processes. Customer data, being susceptible to compromise, often takes priority for the security team.

As a software development agency, we regularly perform security audits to identify and mitigate potential threats. At Orangesoft, we adhere to all security protocols and sign non-disclosure agreements (NDAs) to ensure the absolute safety of your data.

Technical Competence and Skills

If your augmented team’s performance falls short of expectations, it’s important to reassess your development team and tech leaders. Typically, vendors don’t assign a project manager, manage the development processes, or take accountability for their staff’s efficiency.

Staff Augmentation at Orangesoft

At Orangesoft, we offer more than just project-based outsourcing services. We offer a full cycle of app development services, in addition to flexible IT staff augmentation services that can be tailored to meet your exact needs. You can choose to engage our IT experts such as software developers, UI/UX designers, quality assurance engineers, project managers, and business analysts. When you choose to augment your team with Orangesoft, you get access to highly skilled tech professionals who will concentrate solely on the product you’re developing.

Our augmentees will become an integral part of your development team, while you manage all the key aspects of the project, like planning, supervision, and other significant activities. As you’ll be the one managing your IT professionals, they’ll feel like they’re an important part of your primary team. If any issue arises that needs your or your augmented team’s attention, an Account Manager will be on hand to ease the discussion process.

The process of staff augmentation with Orangesoft involves the following steps:

Understanding Your Initial Request

Once we receive your request for staff augmentation services, our IT managers and BAs will conduct a detailed analysis. Before you request these services, there are certain key questions you need to consider:

How many professionals of various types do you need for the staff augmentation project?
What’s the required expertise level? Junior, middle, or senior?
When should the necessary professionals start working?
What’s your project’s deadline?
Is it a new or an ongoing project?

To understand your request and create a unique team augmentation plan, our managers will need around sixteen business hours. After that, we’ll schedule a call with you or a member of your team to discuss all the requirements.

Selecting the Right Professionals

After understanding your project’s needs and requirements and signing a non-disclosure agreement, we start the search for professionals with the required skills and expertise. Then, within the next two business days, we’ll provide you with the first set of CVs.

Arranging Technical Interviews

Once you give the green light to the CVs, we arrange interviews with the qualified professionals. Typically, these interviews are two-fold: one with the Chief Technology Officer (CTO), and the other with the Chief Executive Officer (CEO) or the product owner. Regardless of the number of people you interview for the role, you only pay for those who get hired.

Signing the Agreement

After concluding all the interviews, we sign an agreement and initiate the staff augmentation project. Once everything is vetted and approved, you can incorporate the chosen professionals into your workflows and development processes. Additionally, we assign an Account Manager who will work closely with your engineers and assist you in establishing a productive relationship with your augmented team members.

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It seems that in 2021 web designers have played with maximalism – and now return to a large amount of “air”, concise layout and restrained color scheme. However, the minimalism of the 2022 sample differs from its predecessors. The monochrome palette has changed to a more colorful palette, and the navigation includes special effects. The goal of the new minimalism is to make the site more interesting without distracting from the essence of the page.

2. Symmetrical layout.

Last year’s web design trends passed under the auspices of organized chaos – which was entirely in keeping with the mood in 2021. This year begins with the search for harmony: the balance between text and images and symmetrical grid design.

The advantage of this layout is that the web designer can control the reader’s visual path through the page, and grab their attention to the important elements of the site.

3. Serifs and lightness in typography

Serif fonts are hard to call modern: they are mainly associated with the printed press, official documents and stiff websites of government agencies. But in 2022 designers are finding a way to give the old aesthetic a new look and are using sophisticated versions of fonts such as Times New Roman, Garamond and Georgia for websites.

4. Earthy and basic shades (and some neon)

Remember the “nature heals” meme from the beginning of the pandemic? Now a return to the roots has come to web design trends as well. In 2022, natural and basic hues are in vogue, giving the site a more organic look. However, amidst all this muted color palette can be seen and the opposite trend: bright neon accents that are used for menu icons and all kinds of dividing lines.

5. Photographs of ordinary people.

Over the past few decades, we’ve gotten pretty tired of models with perfect bodies and photoshopped faces. Throughout the marketing industry, there’s a demand for ordinary people that customers can identify with.

Of course, this cultural trend has come to web design as well. More and more companies are using photos of people with different skin colors, body types, ages and gender identities on their website. In addition, we are seeing more and more people with disabilities acting as brand ambassadors for fashion brands. We advise to pay attention to this trend if you are going to create a business website: photos of real people will help you establish a closer emotional connection with the client.

6. 3D elements.

Remember the crazy 3D gifs from the early 2000s? Last year they came back to web design – only in a much more sophisticated form. Now they’re slowly shifting from maximalism to a new minimalism to add spice and originality to concise and calibrated designs.

7. the blur effect.

In 2022 we’re noticing more and more elements with a blur effect – they make the composition more dynamic and add an element of surprise. Blurring is a very useful technique when you want to draw the reader’s attention to a particular element of the site. For greater effectiveness, use contrasting colors so that the blurred element really stands out from the rest of the site.

8. Smooth gradients.

Gradient web design has its origins in the aesthetics of the ’90s – and since the ’90s are back in vogue, smooth gradients are returning to the trends with them.

Gradient backgrounds allow you to enrich your site’s background with a spectrum of colors without distracting from the page content. Wix users can easily add such a background to their site using a handy visual editor.

9. Unusual interface interactions

How do you create a site that stands out from the rest? For example, fill it with elements of unusual visual storytelling. One of the most extravagant web design trends in 2022 is the “game of hide-and-seek” with the user: a certain element of the site is hidden until the reader hovering over it. This adds dynamics to the page and keeps the visitor from getting bored – which has a positive effect on conversion.

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To have a guarantee of quality executed tasks, as well as their timeliness, it is necessary to conduct special tests or to observe how a person implements the same tasks in the office environment. It’s worth bearing in mind that not every position can be accepted with the help of the web, as, some of them simply can’t be accommodated there. Thanks to the World Wide Web, only specialists with information can cope with their duties.

So who are these specialists? As an example:
Web masters. The more the Internet develops, the more in demand such workers become. It is believed that they are the ones who introduced such a concept as “work online”;
translators;
designers. Since the most important quality of such a person is creativity, the comfort of the home environment will only contribute to this. Thus, you can save a lot of money and not look for a computer, a separate room, office supplies, water – food;
programmer. He can easily do all the work without leaving the apartment, and the code will just send it;
a content manager.

What is advantageous to cooperate, precisely, in this way:

Efficiency of tasks;
You won’t need to spend money for keeping your subordinates;
The quality of task fulfillment will only be higher;
The employee will be most comfortable from such a way of doing things, and you will motivate him to work for your company.
The news confirms the fact that in the future online work will only become more popular.

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20 years ago nobody bothered with design of web-sites – it works and it works, there is text in a square and that’s enough. Now companies realize that they are losing customers and to keep up with the trend, many involve web designers. They are willing to pay any money to make them a pretty wrapper.

Much of this world, we choose first of all with our eyes. Similarly, the case with sites. The task of the web designer to make his work was a masterpiece, which wants to touch, from which you can not take your eyes off. By learning to create, the specialist will be rolling like cheese in butter.

What does a web designer?

This specialist is responsible for everything related to the design of websites and mobile applications. The main functions of this specialist:

Creating a concept, an idea.
Working on the structure, stylistics, UX UI – User-friendliness of the site.
Interaction with a graphic designer to draw a logo, banners, pictures.
Creating a layout and transferring it to the layout designer and programmer.
No one makes block sites anymore, as they do not reflect the essence of the company and visitors do not linger here. Individual style of the project – a guarantee that it will be visited and will attract the maximum number of customers. It will not be enough to take a thematic picture from the Internet. This, of course, also need to be able to, but still a real web designer comes up with something that is not yet on the Internet in a particular niche / country / world.

Web designer works closely with the layout designer of the site and after creating a prototype (draft) is applied. Web designer prepares a layout for the layout designer. In this layout designer has all the necessary elements of the site, he chooses what shape they should be, with or without rounding, adds the desired color, insert pictures, logo, banner (they are drawn already graphic designer).

Web-designer should know UX UI – know how to pick the right colors, place the right triggers (calls to action), at most make the site easy for the user. For example, many people associate red with a ban / cancellation, and made a button “buy” in this color, the site risks daily shortfall in customers. All this seems ridiculous, but at a subconscious level, most will not make a purchase with a button of this color. There may be many such nuances, and all this should work through web-designer.

Should a web-designer be able to draw?
In general, it makes no difference can you draw or not. Web designer must have a good imagination and aesthetic taste and only. As for drawing, this skill is desirable to have a graphic designer – this specialist draws all kinds of pictures, logos, banners with Photoshop, Illustratot and other tools. A web designer can only set the concept of these images, sketch a draft. If you like to draw more, we advise training in graphic design.

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